Riky Rick “Stay Shining EP” was one of the many releases that hip-hop fans got to sink their teeth into during what was a crowded 2017. The record has been generally well received by both fans and critics alike, tapping into Riky’sabilitiy to craft insanely hard but also solid street bangers on more than one occasion. Today, the rapper is bringing out a new visual for what is arguably the most popular song on that project, “Pick You Up,” featuring A-Reece.
Directed by Morale Pablo Phala, the fresh new video features a lot of effects work and even more camera movement work, it should serve as a way to boost the track’s streaming numbers even more through Youtube.
The video is littered with strobe-like sequences, where the images are chopped up, frame by frame, to archive the desired split screen. In addition to that, there’s also a lot of colored transitions, transitioning between Riky Rick who is seen in the hood drenched in designers with a Gucci head ban, occasionally surrounded by kids who he gave money. The video then cuts to A-Reece who’s seen in a dark well-lit abandom building, energetically running through a shell of bars.
Watch the video above.